The aim of The Ultimate Renewable™ is to help everyone understand the natural advantages of wood and its positive contribution to reducing the effects of climate change.

Responsibly sourced timber is a beautiful and functional part of our everyday lives, but it also helps tackle climate change, helps us feel better by giving us a connection with nature and contributes to our rural and regional economies.


What are renewables? Watch the latest TV campaign!

How building with wood helps tackle climate change

In this video, part of the 2022 The Ultimate Renewable™ advertising campaign, Adam Dovile, builder and TV presenter, talks about wood storing carbon and trees being replanted after harvesting.

How long does it take a house to grow?

In this 15 second video, part of the 2022 The Ultimate Renewable™ advertising campaign, builder and TV presenter Adam Dovile talks about wood storing carbon.

To build a home is to build a future

Each year a tiny sapling grows a ring of new branches. Reaching higher, growing stronger, removing magnificent amounts of carbon dioxide from our atmosphere and binding it into its core. After 30 years, the mighty tree’s growth begins to slow, curbing its rate of carbon capture.

Only then is it harvested into strong, natural and beautiful timber, keeping the carbon locked up, even if the timber is eventually reused. And a new sapling is planted in its place, absorbing carbon dioxide at a much faster rate—picking up the baton to protect the air we all breathe.

So it isn’t just a piece of timber in the carpenter’s hand, in the timber framing of a home, it’s an environmental marvel.

It’s one of the world’s oldest resources, and it’s also where our future lies. As the most eco-friendly building material on Earth, timber framing is sustainable, renewable, non-toxic and organic.

It’s also carbon positive, which means the entire production process, from sapling to timber framing installation, removes more carbon dioxide than it emits. And that’s great news for our planet.

The more timber framing we use, the more sustainable forests we plant, preserving our home and playing an important part in the solution to climate change.

A new cycle of life. A new forest to create a brighter future for the next generation.

Let’s build a better world. Let’s build with Timber Framing – The Ultimate Renewable™.


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